
Humans are social beings, even the most introverted. In a country as vast as Canada, we rely heavily on social media to stay connected. Yet, the virtual world allows us to create an image of ourselves that may not match reality. Does it matter?
Healthy sense of identity
Identity is an organizing principle of “self,” including beliefs, memories, personality, relationships, and values. A strong sense of identity helps us understand how we are the same as—and different from—others, which is critical for well-being.
Identity is malleable
When young, identity development involves separating from caregivers and experimenting with roles and behaviors. As we age, our identity stabilizes but remains flexible; experiences continually shape us.
The impact of social media
Social media offers a platform for self-experimentation beyond daily realities. We can explore interests like art, gardening, or politics, receiving feedback that can foster new identities or reinforce existing ones.
But the internet never forgets
Online impressions last longer than real-world mistakes. The lack of accountability means embellishments are common, and past missteps can persist into the future, affecting our reputation.
Avatars, acting, and authenticity
Online, we often present an avatar—an idealized version of ourselves. Authenticity involves self-awareness and consistent self-expression. Platforms like Facebook tend to reflect real identities, which correlates with greater well-being. However, other platforms may encourage curated, superficial images, like influencers showcasing luxury lifestyles, often built on borrowed or fake props.
The sting of social comparison
Scrolling social media can trigger feelings of inadequacy, as we compare ourselves to curated images. Even knowing these images are fake, a voice inside may whisper, “why not me?” Research shows that just minutes of scrolling can negatively impact mood.
Blunting identity development
Social media often emphasizes superficial aspects like appearance and possessions, diverting us from deeper questions about purpose and contribution. According to psychologist Erik Erikson’s theory of human development, when we reach adulthood and beyond, our identity focus turns to making a mark in the world and giving back to younger generations. Distractions can cause stagnation, leading to feelings of disconnection and avoiding self-improvement.
Be intentional
What we create and consume on social media shapes our view of ourselves and others. Be sure your social media experiences align with who you are and who you want to become. If you want to make a difference in the world, it matters.
By Dr. Lisa Petty