Break free from conventions with traditional medicine

Bridge the gap between conventional and traditional medicine to enhance health

2026-03
Break free from conventions with traditional medicine

Traditional medicine practices worldwide

Traditional Chinese medicine

Traditional Chinese medicine (TCM) revolves around qi, a concept in Chinese culture describing the energy that flows through everything. An imbalance of qi can cause disease. The ancient Chinese believed that good health comes down to achieving an equilibrium between your internal organs and natural surroundings. Acupuncture, tai chi, and cupping therapy are all TCM modalities.

Traditional Indian medicine

In India, traditional medicine is divided into three categories: Ayurveda, Siddha, and Unani. Ayurveda, the most used, is a holistic, personalized system aimed at promoting longevity. As in TCM, Indian medicine is centred on balancing bodily organs and external elements.

Traditional Indigenous medicine

For centuries, Indigenous populations in North America have practised their own traditional forms of wellness through ceremonies; plant, animal, or mineral-based medicines; energetic therapies; and physical or hands-on techniques, all of which rely upon an emphasis on Mother Earth.

Traditional African medicine

Traditional African medicine is deeply rooted in the spiritual, with many practitioners using divination to connect with the gods and ancestral spirits for diagnosis before treatment with herbal medicines.

How is traditional medicine different?

Traditional medicine is often treated as pre-scientific, but a lot of conventional medicines come from plants. For example, aspirin was derived from the bark of a willow tree and morphine is extracted from the opium poppy, while vincristine—long-used in chemotherapy treatments—was isolated in 1961 from a Madagascar periwinkle flower.

Benefits of traditional medicine

One of the key benefits of traditional and alternative medicine is its holistic approach to health. Alternative medicine practitioners often spend over an hour with a patient each session, addressing a myriad of different concerns, says Poulton.

Complementary and alternative medicines

Herb Uses
garlic may help reduce inflammation, cholesterol, blood pressure, and blood sugar levels and to help support immunity
ginger may help treat nausea, heartburn, and bloating; may help reduce inflammation
elderflower is used to help treat colds, flu, and constipation; may help lower blood pressure
ginseng may boost energy and sex drive
shea butter is anti-inflammatory; protects skin cells; is used to treat skin and eczema
ashwagandha may reduce inflammation, pain, and anxiety
cumin may help reduce cholesterol; may help maintain healthy blood sugar levels
turmeric may help treat arthritis pain, anxiety, and inflammation
cardamom may help treat nausea; may help to reduce blood pressure, blood sugar, inflammation
echinacea may help treat colds, flus, infections, and wounds